Don't expect your business card to be able to tell your company's entire story. What you should expect it to do is present a professional image people will remember. The color, wording and texture of your business card have a lot to do with its appeal and its ability to convey your company image. Use common sense when you're designing your card. If your business markets children's toys and games, you might try using bright, primary colors and words written in a child's script. On the other hand, if you run a financial consulting service, you want your business card to convey professionalism and reliability, so stick to traditional looks such as black printing on a gray, beige or white background.
- Use your logo as the basis. Make it the largest element on the card.
- Keep it simple. Don't cram too much information on the card.
- Do include the essentials--your name, title, company name, address, phone and fax numbers and e-mail address--and make sure your name and business name are immediately identifiable.
- Make sure the typeface is easily readable.
- Stick to one or two colors.
- Make sure it's easy to read.
Once you've got business cards, make the most of them:
- Always give people more than one card (so they can give it to others).
- Include your card in all your correspondence.
- Carry cards with you at all times, in a card case so they're clean and neat
Above still looks to much to do? Ask us and we'll design professional card starting from £15 for double sided design. |